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VIC PIANO - CXO/CCO

Digital Experience Leader | Story + Systems Thinker | Champion of Creative Intelligence in a Data-Driven World

The Work Behind the Work

I build experiences that move businesses forward.

As a transformation leader, I sit at the intersection of creativity, technology, and human behavior. My work is rooted in a simple belief: experience is the most powerful growth engine a company has. When brands align story, systems, and culture around the people they serve, transformation follows. For more than two decades, I’ve led global teams across digital, data, and design — turning complexity into clarity and ambition into action. I’ve built and scaled experience practices, re-imagined enterprise ecosystems, and helped organizations navigate moments of disruption with confidence. My lens is both creative and commercial: elevate the work, empower the talent, and drive measurable impact. I’m particularly energized by the new era of AI-enabled transformation. Intelligent systems don’t replace human creativity — they amplify it. The opportunity isn’t simply to produce more content faster; it’s to design adaptive, living experiences that respond to people in real time. That requires stewardship, taste, operational rigor, and courage. At my core, I’m a storyteller and a builder. I care deeply about culture, about mentoring the next generation of leaders, and about shaping environments where bold ideas can thrive. Titles matter less than impact — and my ambition is simple: to help organizations create experiences that are not only effective, but enduring. The future of business is experiential. I’m here to build it.

Vic Piano

vicpianocx@gmail.com

Strategic Partnerships with Global Brands

Leading creative and strategic initiatives for world-class brands across diverse industries and international markets.

BROADCAST & OLV

Amgen

Jaguar / Land Rover

Amgen

Jaguar / Land Rover

Agency Reel

Enhancing Subscriber Engagement Through Disney+ Perks & Rewards

To reduce churn and discourage seasonal subscriptions, Disney+ launched a world-class loyalty program, which we developed, that amplifies subscriber value through rewards, perks, and exclusive experiences. By seamlessly blending real-world rewards with the magic of Disney storytelling, the program transforms everyday benefits into personalized, memorable moments. These unique experiences not only deepen engagement and drive long-term retention but also reinforce the unmatched value that only Disney can deliver.

FEATURED WORK - DISNEY PERKS REWARDS

Transformed Disney+ loyalty into a strategic growth engine.

Loyalty Ecosystem Architecture

Architected and launched a scalable loyalty ecosystem for Disney+, integrating rewards, perks, and partner offers to increase subscriber lifetime value and reduce seasonal churn.

Cross-Functional Experience

Led cross-functional strategy, product design, and experience development—aligning marketing, data, CRM, and platform teams to deliver a seamless, performance-optimized rewards experience.

Data-Driven Retention Strategy

Translated subscriber data and behavioral insights into high-impact engagement mechanics, driving measurable increases in retention, frequency, and perceived subscription value.

BANAMEX - Aligning Brand, Platform & Customer Journey at Enterprise Scale

As a strategic partner to Banamex, I lead an ongoing engagement focused on accelerating the bank’s digital and experience transformation. Working closely with executive leadership, I facilitate onsite customer journey workshops, drive technology interlock with product and engineering teams, and align brand, experience strategy, and platform development into a cohesive roadmap. Our partnership includes building scalable design systems and evolving the brand’s creative expression to ensure consistency, efficiency, and modern relevance across the bank’s digital ecosystem.

LOYALTY

The transformation of Banamex’s loyalty and rewards ecosystem reimagines a fragmented program into a unified, digital-first engagement platform. By integrating personalization, modern UX, and data-driven strategy, the initiative drives deeper member engagement and long-term customer value across the enterprise.

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MOMENTOS REWARDS

A High-Value Financial Rewards Engine

Reimagined the Banamex rewards experience for mobile-first engagement, simplifying earn-and-burn journeys into intuitive, friction-less flows. Designed scalable interaction patterns and personalized touchpoints to drive daily usage and deeper member loyalty.

Driving Fan Engagement and Brand Impact for the FMF

We partnered with the Federación Mexicana de Fútbol (FMF) to elevate fan engagement and strengthen the organization’s connection with its audience. Through a combination of innovative digital campaigns, experiential activations, and content-driven storytelling, we created moments that resonated with fans both on and off the pitch. By blending data insights with cultural relevance, the work amplified the FMF’s brand presence, fostered loyalty among supporters, and delivered measurable impact across engagement, awareness, and fan experience.

FMF - FEDERATION OF MEXICAN FOOTBALL

It’s the final countdown!

The opening match of the 2026 FIFA World Cup kicks off in Mexico City, marking a historic moment on football’s biggest stage. As the world turns its eyes to this iconic host city, the tournament begins with unmatched energy, culture, and global anticipation.

101

days

hours

minutes

seconds

Driving Fan Engagement and Brand Impact for the FMF

EPSILON + JARED

AOR Strategic Partnership

Creative Stewardship & Brand Leadership

As strategic Agency of Record for Jared Jewelers, I led the creative vision and brand stewardship across all seasonal and promotional initiatives throughout the year. Our team developed fully integrated campaign platforms spanning TV, OLV, digital, and social—ensuring a cohesive, emotionally resonant brand narrative across every consumer touchpoint. Beyond concept development, I oversaw full-scale photo and video production, shaping storytelling, visual identity, and craft to elevate the brand in a highly competitive retail landscape. The relationship extended beyond execution; we operated as a true strategic partner, aligning creative ambition with business objectives to drive sustained brand relevance, cultural connection, and commercial performance.

Creating unforgettable moments

Junkyard Dog

Our team partnered with The Foundry at Jared to create something truly special for the Cavs—a chain that captures the raw energy and rising swagger of this young squad. Forged in 14k yellow gold, the Junkyard Dog Chain blends street grit with franchise legacy, stamped with the 216 Cleveland area code, the JYD mark, and a progression of Cavaliers logos that honor the team’s history. Awarded after every win, it’s become more than a ritual—it’s a statement. A heavyweight symbol of hustle, unity, and blue-collar pride. When it drops around your neck, you didn’t just contribute—you defined the game.

Learn More!

National Campaign Shoot

Directed and choreographed integrated video and photo shoots for each promotional campaign, translating strategic concepts into emotionally resonant visual storytelling across broadcast, digital, and in-store environments.

Crafting Immersive Experiences for Dunkin’ Fans Worldwide

From Game to Loyalty: A Holistic Customer Experience

Fortnite

Arcade

Dunkin' Run

Journey

Fortnite

Arcade

Dunkin' Run

Journey

Dunkin' Fortnite World

Welcome to the custom Dunkin’ world inside Fortnite — where the grind never stops. Run the city. Dodge traffic. Snag power-ups. Grab Dunkin’ coffee and breakfast boosts to rack up points and unlock real-world rewards. The more you play, the more you earn.

Retro Arcade Game Experience

Step into Dunkin’ Run — a fast-paced, retro-style game where every jump, dash, and dodge brings you closer to real-world rewards. Collect coffee, breakfast sandwiches, and bonus points while weaving through city streets, arcade-style. Rack up your high score, unlock exclusive Dunkin’ perks, and keep the streak going!

Earn & Compete

Every level is crafted to reward speed, skill, and strategy, encouraging players to return again and again while seamlessly linking digital engagement with real-world brand experiences. The game transforms casual fun into tangible loyalty, creating a bridge between immersive gameplay and Dunkin’s customer reward ecosystem.

Emma isn’t just playing — she’s exploring, collecting, and connecting with Dunkin’ in ways that feel intuitive, rewarding, and entirely personal.

Emma represents Dunkin’s core audience — digitally savvy, mobile-first, and motivated by fun, convenience, and rewards. She’s a millennial professional who loves gaming, social interaction, and discovering experiences that fit seamlessly into her daily routine.

Step 1 of 4

Gold Toe Guerilla Marketing Activation

Gold Toe launches underwear line with statue takeovers in New York City

8 statues, 4,000,000+ brand impressions!

Throughout New York City, Gold Toe-branded t-shirts and underwear adorn famous public statues, including the Wall Street Bull in the Financial District.

Gold Toe Underwear Converting buzz into sales.

When Gold Toe launched into underwear, we didn’t buy media. We made the city our media. Overnight, New York’s most recognizable public statues — including the Wall Street Bull — were dressed head-to-toe in Gold Toe-branded t-shirts and underwear. The result: massive organic buzz, cultural relevance during NYFW, and measurable retail lift. More than a decade later, the activation is still cited by brand marketers and professors as a benchmark for modern guerrilla marketing.

POPEYES

Designed a friction-less mobile ordering experience that brings the spirit of Popeyes to life—making it easier to browse, customize, order, and access exclusive offers in just a few taps.

The Krewe

BOGO

Rewards

The Delta Uplift Program motivates employees with rewards, bonuses, and recognition for driving business results.

As a strategic partner to Delta, the Uplift Program engages employees while driving measurable business outcomes.

Designing an Immersive Brand Moment for Delta Air Lines

We designed an interactive kiosk experience for Delta Air Lines that educated travelers on the benefits of the Delta SkyMiles® Credit Card program, allowing them to pilot their own personalized journey and explore how everyday spending could earn points toward dream destinations.

BACK VIEW

The experience blended intuitive touchscreen navigation with dynamic visual storytelling, guiding consumers through tailored travel scenarios based on their lifestyle and goals. By simulating real-world earning opportunities and showcasing aspirational destinations, the activation transformed complex program details into an engaging, self-directed journey—deepening understanding, driving consideration, and reinforcing the value of the Delta SkyMiles® Credit Card as a gateway to more rewarding travel.

CONTACT

vicpianocx@gmail.com

404.384.8056